Ruth's Sweet Tooth is a baking company created by Ruth Kalscheur who specializes in making chocolate chip cookies, with her handy sidekick, "sir mix a lot".

With a recipe that originated with her grandmother and went on to be tweaked to perfection, we wanted to portray this visually by creating a bit of a retro feel, while also incorporating design elements that call back to the core elements of the brand. 

The branding created is bold, authentic, and inviting, with nods to the unique recipe that sets Ruth's cookies apart and brings the customers back- the sea salt ingredient was stylized and worked into the logo and branding patterns!

brand strategy | visual identity

Ruth's Sweet Tooth

branding | packaging



brand strategy | visual identity