KruTech is the product of husband wife duo, Josh and Catherine Kruder, offering Agile Software Systems Engineering and SecDevOps Solutions. Through the brand strategy experience we dove into the meaning of the company name which was inspired by family ties in the Navy as well as their last name. We also uncovered their purpose to disrupt the industry while also putting people first.

We needed to create a visual identity that stood out in the industry, but was still fitting for tech, while also nodding to the nautical family ties. The final logo is the shape of a sail, built from the space between a K and a T, it also includes a compass dial and horizon line- can you spot them all?