Using Color in Design
Welcome, star students. I sure am glad you are here for today’s lesson, it’s one that I think will brighten your day. Using color intentionally will set your designs apart from the crowd. Color is yet another tool we have in our designer toolboxes to convey context and important info. Sure, color is also a way to express vibes and feels, but using color with a strategy will make your designs more effective.
How should you use color?
How shouldn’t you use color?
How do you use cool colors in design?
It’s no secret that designers can use color for brand strategy. But, did you know our choices of color can affect the customer’s psychology? Cool colors can achieve vibes of calm, creativity, balance, and strength. Check out these cool color logos. Do they make you feel calm?
And what about warm colors?
Warm colors make us feel cheerful, optimistic, excited, and cozy. You’ve probably noticed that a lot of food logos are warm. Here’s a fun fact, according to Spoon University, the color red attracts and speeds up our blood flow. This can affect our metabolism and actually make us hungry. So, are you getting optimistic or hangry vibes from any of these warm logos?
